Agenda

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Breakout Deep Dives

NB: Focus Groups and Think Tanks are delegate only sessions.

The Warm Up Day: 10 March 2025

19:00

Pre-event Mixer - Meet Your Fellow Attendees & Get a Tour of the Made in Old Town Facility

 Made in Old Town

Day 1: 11 March 2025

08:00

Gear Up & Grab Your Badge - Coffee Provided!

 Lobby

09:00

Chair's Greetings

 Room 1

Susan Sokolowski, VP, Footwear Innovation, lululemon

Michael Ratcliffe, Director - Content & Production, PI

09:15

Opening Panel - Embracing the Digital Renaissance: How Technology is Re-defining the Future of Footwear Creation

 Room 1

Justin Schlothauer, Global Director of Digital Product Creation, Under Armour

Mary Grim, Head of Global Digital Operations, New Balance

Nick Ziemer, Manager - Digital Technologies, adidas

Andrew Bjornson, LCAD, Board of Governors : Senior Director - Design & Digital Product Creation, Former Vans

Susan Sokolowski, VP, Footwear Innovation, lululemon

09:55

Start-up Tech Sparks

 Room 1

Heidi Van Dyck, CEO, athena studio

Liz Graham, CEO, Ada IQ

Kuba Graczyk, CEO, KOO.bz

10:30

Bite, Sip, and Tread - Refreshment Break

 Expo

10:40

121 Meetings - Meeting Friends, Old & New

 Expo

11:40

Shaping Ideas into Shoes: A 35-Year Journey into Digital Shoemaking

 Room 1

Alberto Franco, CTO & Chief Software Architect, Design&Develop

Deep Dive: Creating a Common Digital Pipeline Between Footwear, Apparel & Accessories

 Room 2

Justin Schlothauer, Global Director of Digital Product Creation, Under Armour

Deep Dive: Learning from 3D Setbacks - What We Tried, What Failed, and Our Path Forward

 Room 3

Andrew Bjornson, LCAD, Board of Governors : Senior Director - Design & Digital Product Creation, Former Vans

Chad Knight, 3D Footwear Innovator, ChadKnight

12:20

Roundtables - Choose Your Topic & Get Talking

 Room 1

Chad Knight, 3D Footwear Innovator, ChadKnight

Bo Lupo, ex-Design and Digital Transformation Leader, ex Nike

Domagoj Boljar, CEO & Cofounder, Earthbound Sneakers by Miret d.o.o.

Nigel Keen, Principal Designer, Nigel Keen Design

Juan Jose Rafael Hernandez Rivera, Director - R&D, PHAdhesivos

Julio Alberto Hernandez Rivera, Director, PHAdhesivos

Emilien Arbez, Leader - Digital Product Creation, Footwear, Salomon

Mark Vickers, Sr. Director of Digital Product Creation Technology, VF Corp

Jake Rivas, VP Footwear Design, Ariat International, Inc.

Baron Gumban, Senior 3D Designer, Ariat

Stephen Phillips, Solution Architect, Epic Games

Breakout Roundtable: Leveraging AI to Speed Up Prototyping, Reduce Samples & Improve Design Decisions

 Room 2

Erin Bornstein, Founder & Design Director, Reborn Designs

Breakout Roundtable: Is a Seamless 3D Pipeline Possible?

 Room 3

Mary Grim, Head of Global Digital Operations, New Balance

13:05

Sneakerheads & Sandwiches

 Expo

13:50

Roundtables - Choose Your Topic & Get Talking

 Room 1

Mitch Harvey, Consultant, Independent

Caroline de Baere, Footwear Industry Expert & Adjunct Professor, California College of the Arts

Safir Bellali, Strategic Advisor | DPC and Digital innovation, 3DRC Education Chair, ex VF, Aliph

Jonathan Beals, Senior Solutions Consultant | Creative Cloud, Firefly, Express, Frame, Adobe

Tim Downing, Footwear Veteran and 3D Printing Champion, ex New Balance and ex Stratasys

Maximilian Bock, Co-Founder, COO & co-CTO, BlangBlang

Alexander Zar, CEO, Lalaland Production and Design

Onur Gun, Director - Computational Design, New Balance

Matteo Burzio, Head of 3D Footwear Design, Luxury Footwear Brand

Baron Gumban, Senior 3D Designer, Ariat

Jake Rivas, VP Footwear Design, Ariat International, Inc.

Breakout Roundtable - Creating a Unified Digital Pipeline Between Footwear, Apparel & Accessories

 Room 2

Justin Schlothauer, Global Director of Digital Product Creation, Under Armour

Breakout Roundtable - Overcoming the Challenges in Integrating Complex 3D Tools into Legacy Workflows

 Room 3

Davoud Ohadi, 3D Design Director, lululemon

14:35

Step Into the Future: Data-Driven Design in Footwear Innovation

 Room 1

Andre Luebke, General Manager, Humanetics

Deep Dive: Building the Digital Creation Pipeline of Tomorrow

 Room 2

Ellery Connell, Digital Design Innovator, Independent/Former-Kalypso & Foundry

Share-out & Call to Action: Developing an Educational Framework for the Development of 3D Skills for Footwear

 Room 3

Safir Bellali, Strategic Advisor | DPC and Digital innovation, 3DRC Education Chair, ex VF, Aliph

15:15

Stomp & Snack - Refreshment Break

 Expo

15:25

121 Meetings - Meeting Friends, Old & New

 Expo

16:25

Bridging Tradition & Tech: Taking a Novel & Multi-Generational Approach to Modern Footwear Design w/ EQLZ

 Room 1

Brett Golliff, Creative Design Director & Consultant, Good People, Good Design (GPGD) - Snibbs, ETHICS, EQLZ, Stria Sport & Freedom

David Burpee, Computational Design Leader, David Burpee Design

Aaron Cooper (aka Coop), Founder & Innovation Expert, Moonshot Molecules

17:05

Closing Panel: Creating Synergy Between Traditional Craftsmanship and Digital Innovation

 Room 1

Mark Vickers, Sr. Director of Digital Product Creation Technology, VF Corp

Brett Golliff, Creative Design Director & Consultant, Good People, Good Design (GPGD) - Snibbs, ETHICS, EQLZ, Stria Sport & Freedom

Matteo Burzio, Head of 3D Footwear Design, Luxury Footwear Brand

Onur Gun, Director - Computational Design, New Balance

Susan Sokolowski, VP, Footwear Innovation, lululemon

James Carnes, Chief of Staff, HILOS Studio

Miranda Morrison, VP, Design & Sustainability, Steve Madden

18:05

Signing Off with the Chair

 Room 1

Susan Sokolowski, VP, Footwear Innovation, lululemon

18:10

Announcement - The 2025 Grand Challenge is Going Live Tomorrow!

 Room 1

Sandra Gagnon, Co-Founder, 3DRC

18:15

Now Raise a Glass - Sponsored by VIZCOM

 Room 1

Alexander Hanhauser, Head of Sales, VIZCOM

Day 2: 12 March 2025

08:45

Workshop - Exploring Real-Time Visualization: Enhancing Creativity, Efficiency, and Scale in Digital Pipelines

 Room 2

Stephen Phillips, Solution Architect, Epic Games

09:50

Chairpersons Second Lap - The Morning After the Night Before

 Room 1

Susan Sokolowski, VP, Footwear Innovation, lululemon

09:55

Fireside Chat: Navigating the Evolution of Footwear Design w/ 'The Godfather' of Shoes

 Room 1

Steven Smith, Legendary Footwear Designer - YEEZY, adidas & Nike and Current Head of Creative Innovation, Crocs

10:45

Sips & Bites - Refreshment Break Expo

 Expo

10:55

121 Meetings - Meeting Friends, Old & New

 Expo

11:55

Roundtables - Choose Your Topic & Get Talking

 Room 1

Caroline de Baere, Footwear Industry Expert & Adjunct Professor, California College of the Arts

Safir Bellali, Strategic Advisor | DPC and Digital innovation, 3DRC Education Chair, ex VF, Aliph

Erin Bornstein, Founder & Design Director, Reborn Designs

Juan Jose Rafael Hernandez Rivera, Director - R&D, PHAdhesivos

Julio Alberto Hernandez Rivera, Director, PHAdhesivos

Emilien Arbez, Leader - Digital Product Creation, Footwear, Salomon

Jonathan Beals, Senior Solutions Consultant | Creative Cloud, Firefly, Express, Frame, Adobe

Maximilian Bock, Co-Founder, COO & co-CTO, BlangBlang

Alexander Zar, CEO, Lalaland Production and Design

Sallyann Houghton, Senior Business Development - Partnerships Fashion/Apparel, Epic Games

Mark Vickers, Sr. Director of Digital Product Creation Technology, VF Corp

A 3DRC Call to Action: Do We Need a New Subcommittee Focussed on Footwear Digitization?

 Room 2

Sandra Gagnon, Co-Founder, 3DRC

Breakout Roundtable - Optimizing Virtual Tools and Content for Global Go-To-Market Execution

 Room 3

Mary Grim, Head of Global Digital Operations, New Balance

12:40

Meals on Heels

 Expo

13:25

Delivering The Digital Product Lifecycle with Virtualization, Automation & GenAI

 Room 1

Drew Cekada, Principal & Retail Lead, Kalypso

Hilary Char Cook, Digital Ecosystem Architect, Kalypso

Call to Action - Bridging the Gap: Future & Emerging Talent Meets Industry Leaders

 Room 2

Caroline de Baere, Footwear Industry Expert & Adjunct Professor, California College of the Arts

Safir Bellali, Strategic Advisor | DPC and Digital innovation, 3DRC Education Chair, ex VF, Aliph

Andrew Bjornson, LCAD, Board of Governors : Senior Director - Design & Digital Product Creation, Former Vans

Daniel Nava, Industrial Designer | Visual Designer | Artist, Little Studio Designs

Brandon Napper, Digital Product Creator I - Emerging Brands (Teva, Ahnu), Deckers Brands

Dhaval Thakkar, Innovation Creative Lead, Vibram Group

Meka Jannali, Industrial Designer, Independent

Veronica Saint Jane, Product Designer/Industrial Design BFA Graduate, Independent

Deep Dive: Overcoming the 70% Failure Rate of Digital Transformation Initiatives

 Room 3

Chad Knight, 3D Footwear Innovator, ChadKnight

14:05

Roundtables - Choose Your Topic & Get Talking

 Room 1

Justin Schlothauer, Global Director of Digital Product Creation, Under Armour

Brett Golliff, Creative Design Director & Consultant, Good People, Good Design (GPGD) - Snibbs, ETHICS, EQLZ, Stria Sport & Freedom

Domagoj Boljar, CEO & Cofounder, Earthbound Sneakers by Miret d.o.o.

Nigel Keen, Principal Designer, Nigel Keen Design

Tim Downing, Footwear Veteran and 3D Printing Champion, ex New Balance and ex Stratasys

Onur Gun, Director - Computational Design, New Balance

Davoud Ohadi, 3D Design Director, lululemon

Kim Thomas, Founder & Footwear/Accessory Design Consultant, Kim Thomas Consulting

Breakout Roundtable - Bettering the User Experience of 3D Tools to Foster Faster Adoption - What is Needed?

 Room 2

Bo Lupo, ex-Design and Digital Transformation Leader, ex Nike

Breakout Roundtable - What Do We Need from the Tech Community to Help Build a More Seamless Digital Creation Pipeline?

 Room 3

Ellery Connell, Digital Design Innovator, Independent/Former-Kalypso & Foundry

14:50

Tech Titan Panel: Facing Footwear’s Challenges Head-On

 Room 1

Matthew Klimpke, Co-Founder & CEO, Vyking Limited

Esteban Garza, Technical Manager, Kalypso - A Rockwell Automation Company

Brian Lindauer, Co-Founder & CEO, VibeIQ

Ben Robbins, Senior Director - Product Management, PTC

Elias Stahl, Board Member, CEO & Founder, Made in Old Town

Alex Khan, VP Sales, Syrup, an Anaplan Company

15:40

Last, But by No Means Least, Panel: Exploring the Value of Digital Design Assets in Virtual & Gaming Environments

 Room 1

Safir Bellali, Strategic Advisor | DPC and Digital innovation, 3DRC Education Chair, ex VF, Aliph

Sallyann Houghton, Senior Business Development - Partnerships Fashion/Apparel, Epic Games

Andrew Bjornson, LCAD, Board of Governors : Senior Director - Design & Digital Product Creation, Former Vans

Steven Smith, Legendary Footwear Designer - YEEZY, adidas & Nike and Current Head of Creative Innovation, Crocs

16:20

Thank You & See You Soon!

 Room 1

Susan Sokolowski, VP, Footwear Innovation, lululemon

Michael Ratcliffe, Director - Content & Production, PI