Though xR technologies heralded a whole new way of interacting with product virtually, the reality is that to date it has largely been used as a marketing and retail gimmick.
Arguably, its long-term value in fact lies in the back end operation vs the front-end, and this spotlight endeavours to educate companies in its use-cases, in how you can begin to curate a roadmap for testing and deployment, and how best then to accelerate that functionality.
Digital Transformation for Retail, Independent Consultant
President and CEO, XR Association
Director of Sourcing and Development (formerly Director of Technical and Product Development, Nike), TomboyX
Assistant Professor, International Hellenic University
VR/AR Specialist, Project Lead AR-Collaboration@MB, Mercedes Benz AG
Director / Producer, Mythologie Pictures
Head of Product Innovation, XR and E-commerce, Unity
Director of Immersion Lab, Assistant Professor, Art Center College of Design
Professor at National Institute of Fashion Technology, Shahi Exports Chair Professor, Industry 4.0 and co-founder of Apparel , National Institute of Fashion Technology
Product Lead, Shopify
Director / Digital Product Creation, GAP
Senior Lead Designer for AR (previously Nike team at R/GA), Wayfair
Global Executive Director, The VR/AR Association
Co-Founder, Atlas V
Head of Immersive Production, Falmouth University
Project Manager Digitalization Non-Food Supply Chains, Tchibo
Executive Director, Fashion Institute of Technology
VR/AR Specialist, Research & Technology Support, Damen Schelde Naval Shipbuilding
Day 1
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