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Spotlights

xR in Design and Manufacturing

25th Feb 2021

Though xR technologies heralded a whole new way of interacting with product virtually, the reality is that to date it has largely been used as a marketing and retail gimmick.

Arguably, its long-term value in fact lies in the back end operation vs the front-end, and this spotlight endeavours to educate companies in its use-cases, in how you can begin to curate a roadmap for testing and deployment, and how best then to accelerate that functionality.

Register now

Spotlight Speakers

Joshua  Young, Director, Digital Product Creation, VF Corp

Joshua Young

Director, Digital Product Creation, VF Corp

Elizabeth Hyman, President and CEO, XR Association

Elizabeth Hyman

President and CEO, XR Association

David  Moss, Director of Sourcing and Development (formerly Director of Technical and Product Development, Nike), TomboyX

David Moss

Director of Sourcing and Development (formerly Director of Technical and Product Development, Nike), TomboyX

Evridiki Papachristou, Assistant Professor, International Hellenic University

Evridiki Papachristou

Assistant Professor, International Hellenic University

Robert Dyhringer, VR/AR Specialist, Project Lead AR-Collaboration@MB, Mercedes Benz AG

Robert Dyhringer

VR/AR Specialist, Project Lead AR-Collaboration@MB, Mercedes Benz AG

Marissa  Velez, Director / Producer, Mythologie Pictures

Marissa Velez

Director / Producer, Mythologie Pictures

Tony Parisi, Head of AR/VR brand solutions at Unity Technologies, Unity

Tony Parisi

Head of AR/VR brand solutions at Unity Technologies, Unity

Jenny Rodenhouse, Director of Immersion Lab, Assistant Professor, Art Center College of Design

Jenny Rodenhouse

Director of Immersion Lab, Assistant Professor, Art Center College of Design

Prabir Jana, Professor at Department of Fashion Technology and Shahi Chair Professor, Industry 4.0, National Institute of Fashion Technology

Prabir Jana

Professor at Department of Fashion Technology and Shahi Chair Professor, Industry 4.0, National Institute of Fashion Technology

Ryan Smith, Product Lead, Shopify

Ryan Smith

Product Lead, Shopify

Bernard Grenier, Senior Manager of Digital Product Creation, Gap Inc.

Bernard Grenier

Senior Manager of Digital Product Creation, Gap Inc.

Sam Brewton, Senior Lead Designer for AR (previously Nike team at R/GA), Wayfair

Sam Brewton

Senior Lead Designer for AR (previously Nike team at R/GA), Wayfair

Kris Kolo, Global Executive Director, The VR/AR Association

Kris Kolo

Global Executive Director, The VR/AR Association

Fred Volhuer, Co-Founder, Atlas V

Fred Volhuer

Co-Founder, Atlas V

Brian Waterfield, Head of Immersive Production, Falmouth University

Brian Waterfield

Head of Immersive Production, Falmouth University

Martin Wassmann, Project Manager Digitalization Non-Food Supply Chains, Tchibo

Martin Wassmann

Project Manager Digitalization Non-Food Supply Chains, Tchibo

Michael Ferraro, Executive Director, Fashion Institute of Technology

Michael Ferraro

Executive Director, Fashion Institute of Technology

Bjorn Mes, VR/AR Specialist, Research & Technology Support, Damen Schelde Naval Shipbuilding

Bjorn Mes

VR/AR Specialist, Research & Technology Support, Damen Schelde Naval Shipbuilding

Spotlight Agenda

Day 1

Opening Remarks
10.00am New York | 3.00pm London | 4.00pm Paris | 11.00pm Hong Kong
Panel Discussion: Where to Start and Creating the Foundations for xR Implementation
10.10am New York | 3.10pm London | 4.10pm Paris | 11.10pm Hong Kong
Fred Volhuer, Co-Founder, Atlas V
Kris Kolo, Global Executive Director, The VR/AR Association
Joshua Young, Director, Digital Product Creation, VF Corp
Sam Brewton, Senior Lead Designer for AR (previously Nike team at R/GA), Wayfair
David Moss, Director of Sourcing and Development (formerly Director of Technical and Product Development, Nike), TomboyX
Elizabeth Hyman, President and CEO, XR Association
Panel Discussion: Managing Change and Resistance to xR Implementation
11.15am New York | 4.15pm London | 5.15pm Paris | 12.15am Hong Kong
Brian Waterfield, Head of Immersive Production, Falmouth University
Ryan Smith, Product Lead, Shopify
Marissa Velez, Director / Producer, Mythologie Pictures
Michael Ferraro, Executive Director, Fashion Institute of Technology
Bernard Grenier, Senior Manager of Digital Product Creation, Gap Inc.
Evridiki Papachristou, Assistant Professor, International Hellenic University
Panel Discussion: How to Use xR as Part of an End-to-End Workflow
12.20pm New York | 5.20pm London | 6.20pm Paris | 1.20am Hong Kong
Jenny Rodenhouse, Director of Immersion Lab, Assistant Professor, Art Center College of Design
Prabir Jana, Professor at Department of Fashion Technology and Shahi Chair Professor, Industry 4.0, National Institute of Fashion Technology
Martin Wassmann, Project Manager Digitalization Non-Food Supply Chains, Tchibo
Bjorn Mes, VR/AR Specialist, Research & Technology Support, Damen Schelde Naval Shipbuilding
Tony Parisi, Head of AR/VR brand solutions at Unity Technologies, Unity
Robert Dyhringer, VR/AR Specialist, Project Lead AR-Collaboration@MB, Mercedes Benz AG
Closing Remarks
1.20pm New York | 6.20pm London | 7.20pm Paris | 2.20am Hong Kong

Spotlight Sponsors

How it Works

Access via desktop or through our handy app - ensuring you don’t miss these focused and intimate sessions as they go live.

Register for the spotlight below

Download the Spotlight App or follow the emailed link for desktop users

Join the spotlight and engage

Watch the main session talks, engage with panellists and Live Q&As via the room chat or start your own breakout session with like-minded Spotlight attendees

Register now
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