Though xR technologies heralded a whole new way of interacting with product virtually, the reality is that to date it has largely been used as a marketing and retail gimmick.
Arguably, its long-term value in fact lies in the back end operation vs the front-end, and this spotlight endeavours to educate companies in its use-cases, in how you can begin to curate a roadmap for testing and deployment, and how best then to accelerate that functionality.
Independent Digital Transformation Expert, Independent/ex-Nike & ex-VF
President and CEO, XR Association
Director of Sourcing and Development (formerly Director of Technical and Product Development, Nike), TomboyX
Assistant Professor, International Hellenic University
VR/AR Specialist, Project Lead AR-Collaboration@MB, Mercedes Benz AG
Director / Producer, Mythologie Pictures
Head of Product Innovation, XR and E-commerce, Unity
Director of Immersion Lab, Assistant Professor, Art Center College of Design
Professor at National Institute of Fashion Technology, Shahi Exports Chair Professor, Industry 4.0 and co-founder of Apparel , National Institute of Fashion Technology
Product Lead, Shopify
Director / Digital Product Creation, GAP
Senior Lead Designer for AR (previously Nike team at R/GA), Wayfair
Global Executive Director, The VR/AR Association
Co-Founder, Atlas V
Head of Immersive Production, Falmouth University
Project Manager Digitalization Non-Food Supply Chains, Tchibo
Executive Director, Fashion Institute of Technology
VR/AR Specialist, Research & Technology Support, Damen Schelde Naval Shipbuilding
Day 1
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