Digitising Materials

15th July 2021

One of the challenges to deploying 3D at scale lies in the discrepancies of digitized materials. Whilst the tools revolutionize the way designers approach product, how will we ever use 3D at scale if we cannot accurately represent materials virtually?

This Spotlight invites brands, mills and tech providers to explore and discuss what work is needed to achieve true to life digital materials, and what role each will need to play to get there.