5-10 years ago PLM was being heralded as a game-changer; an enterprise wide tool that would provide a common language and the visibility to underpin mass global growth. But ultimately, for many companies, PLM became an expensive and under-utilised data repository.

Today, as we strive for digital end-to-end and are forced to deal with even more data, more data types, more technology and more automation, is PLM the tool that will underpin the shift to seamlessly integrated digitization?