Produtainment and In-store Experience
22nd July 2021
Though e-commerce is of course growing, there is no doubt that consumers still enjoy the brick and mortar experience. That said, in today’s more digital world, they expect more than 4 walls and racks of clothing.
In this Spotlight we explore: what are the technologies currently out there you should/shouldn’t be looking into for in-store? Are they gimmicks or will they positively impact profits long-term? And finally, where do you even begin in their adoption?
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