English (GB)Agenda
NB: Focus Groups and Think Tanks are delegate only sessions.
The Warm Up Day: 10 March 2025
Pre-event Mixer - Meet Your Fellow Attendees & Get a Tour of the Made in Old Town Facility
Made in Old Town
Day 1: 11 March 2025
Gear Up & Grab Your Badge - Coffee Provided!
Lobby
Chair's Greetings
Room 1
Susan Sokolowski, VP, Footwear Innovation, lululemon
Michael Ratcliffe, Director - Content & Production, Stride by PI Apparel
Opening Panel - Embracing the Digital Renaissance: How Technology is Re-defining the Future of Footwear Creation
Room 1
Justin Schlothauer, Director of Digital Product Creation, Under Armour
Mary Grim, Head of Global Digital Operations, New Balance
Nick Ziemer, Manager - Digital Technologies, adidas
Andrew Bjornson, Senior Director - Design & Digital Product Creation, Former Vans
Susan Sokolowski, VP, Footwear Innovation, lululemon
Start-up Tech Sparks
Room 1
Heidi Van Dyck, CEO, athena studio
Liz Graham, CEO, Ada IQ
Kuba Graczyk , CEO, KOO.bz
Bite, Sip, and Tread - Refreshment Break
Expo
121 Meetings - Meeting Friends, Old & New
Expo
Shaping Ideas into Shoes: A 35-Year Journey into Digital Shoemaking
Room 1
Alberto Franco, CTO & Chief Software Architect, Design&Develop
Deep Dive: Creating a Common Digital Pipeline Between Footwear, Apparel & Accessories
Room 2
Justin Schlothauer, Director of Digital Product Creation, Under Armour
Deep Dive: Learning from 3D Setbacks - What We Tried, What Failed, and Our Path Forward
Room 3
Andrew Bjornson, Senior Director - Design & Digital Product Creation, Former Vans
Chad Knight, 3D Footwear Innovator, ChadKnight
Roundtables - Choose Your Topic & Get Talking
Room 1
Chad Knight, 3D Footwear Innovator, ChadKnight
Bo Lupo, ex-Design and Digital Transformation Leader, ex Nike
Domagoj Boljar, CEO & Cofounder, Earthbound Sneakers by Miret d.o.o.
Nigel Keen, Principal Designer, Nigel Keen Design
Juan Jose Rafael Hernandez Rivera, Director - R&D, PHAdhesivos
Julio Alberto Hernandez Rivera, Director, PHAdhesivos
Emilien Arbez, Leader - Digital Product Creation, Footwear, Salomon
Mark Vickers, Sr. Director of Digital Product Creation Technology , VF Corp
Jake Rivas, VP Footwear Design, Ariat International, Inc.
Baron Gumban, Senior 3D Designer, Ariat
Stephen Phillips, Solution Architect, Epic Games
Breakout Roundtable: Leveraging AI to Speed Up Prototyping, Reduce Samples & Improve Design Decisions
Room 2
Erin Bornstein, Founder & Design Director, Reborn Designs
Breakout Roundtable: Is a Seamless 3D Pipeline Possible?
Room 3
Mary Grim, Head of Global Digital Operations, New Balance
Sneakerheads & Sandwiches
Expo
Roundtables - Choose Your Topic & Get Talking
Room 1
Mitch Harvey, Senior Manager, Digital Product Operations, Deckers Brands
Caroline de Baere, Footwear Industry Expert & Adjunct Professor, California College of the Arts
Safir Bellali, Strategic Advisor | DPC and Digital innovation, 3DRC Education Chair, ex VF, Aliph
Jonathan Beals, Senior Solutions Consultant | Creative Cloud, Firefly, Express, Frame, Adobe
Tim Downing, Footwear Veteran and 3D Printing Champion, ex New Balance and ex Stratasys
Maximilian Bock, Co-Founder, COO & co-CTO, BlangBlang
Alexander Zar, CEO, Lalaland Production and Design
Onur Gun, Director - Computational Design, New Balance
Matteo Burzio, Head of 3D Footwear Design, Luxury Footwear Brand
Baron Gumban, Senior 3D Designer, Ariat
Jake Rivas, VP Footwear Design, Ariat International, Inc.
Breakout Roundtable - Creating a Unified Digital Pipeline Between Footwear, Apparel & Accessories
Room 2
Justin Schlothauer, Director of Digital Product Creation, Under Armour
Breakout Roundtable - Overcoming the Challenges in Integrating Complex 3D Tools into Legacy Workflows
Room 3
Davoud Ohadi, 3D Design Director, lululemon
Step Into the Future: Data-Driven Design in Footwear Innovation
Room 1
Andre Luebke, General Manager, Humanetics
Deep Dive: Building the Digital Creation Pipeline of Tomorrow
Room 2
Ellery Connell, Digital Design Innovator, Independent/Former-Kalypso & Foundry
Share-out & Call to Action: Developing an Educational Framework for the Development of 3D Skills for Footwear
Room 3
Safir Bellali, Strategic Advisor | DPC and Digital innovation, 3DRC Education Chair, ex VF, Aliph
Stomp & Snack - Refreshment Break
Expo
121 Meetings - Meeting Friends, Old & New
Expo
Bridging Tradition & Tech: Taking a Novel & Multi-Generational Approach to Modern Footwear Design w/ EQLZ
Room 1
Brett Golliff, Creative Design Director & Consultant, Good People, Good Design (GPGD) - Snibbs, ETHICS, EQLZ, Stria Sport & Freedom
David Burpee, Computational Design Leader, David Burpee Design
Aaron Cooper (aka Coop), Founder & Innovation Consultant, Moonshot Molecules
Closing Panel: Creating Synergy Between Traditional Craftsmanship and Digital Innovation
Room 1
Mark Vickers, Sr. Director of Digital Product Creation Technology , VF Corp
Brett Golliff, Creative Design Director & Consultant, Good People, Good Design (GPGD) - Snibbs, ETHICS, EQLZ, Stria Sport & Freedom
Matteo Burzio, Head of 3D Footwear Design, Luxury Footwear Brand
Onur Gun, Director - Computational Design, New Balance
Susan Sokolowski, VP, Footwear Innovation, lululemon
James Carnes, Chief of Staff, HILOS Studio
Miranda Morrison, VP, Design & Sustainability, Steve Madden
Signing Off with the Chair
Room 1
Susan Sokolowski, VP, Footwear Innovation, lululemon
Announcement - The 2025 Grand Challenge is Going Live Tomorrow!
Room 1
Sandra Gagnon, Senior Director - 3D Virtual Transformation, Target
Now Raise a Glass - Sponsored by VIZCOM
Room 1
Alexander Hanhauser, Head of Sales, VIZCOM
Day 2: 12 March 2025
Workshop - Exploring Real-Time Visualization: Enhancing Creativity, Efficiency, and Scale in Digital Pipelines
Room 2
Stephen Phillips, Solution Architect, Epic Games
Chairpersons Second Lap - The Morning After the Night Before
Room 1
Susan Sokolowski, VP, Footwear Innovation, lululemon
Fireside Chat: Navigating the Evolution of Footwear Design w/ 'The Godfather' of Shoes
Room 1
Steven Smith, Legendary Footwear Designer - YEEZY, adidas & Nike and Current Head of Creative Innovation, Crocs
Sips & Bites - Refreshment Break Expo
Expo
121 Meetings - Meeting Friends, Old & New
Expo
Roundtables - Choose Your Topic & Get Talking
Room 1
Caroline de Baere, Footwear Industry Expert & Adjunct Professor, California College of the Arts
Safir Bellali, Strategic Advisor | DPC and Digital innovation, 3DRC Education Chair, ex VF, Aliph
Erin Bornstein, Founder & Design Director, Reborn Designs
Juan Jose Rafael Hernandez Rivera, Director - R&D, PHAdhesivos
Julio Alberto Hernandez Rivera, Director, PHAdhesivos
Emilien Arbez, Leader - Digital Product Creation, Footwear, Salomon
Jonathan Beals, Senior Solutions Consultant | Creative Cloud, Firefly, Express, Frame, Adobe
Maximilian Bock, Co-Founder, COO & co-CTO, BlangBlang
Alexander Zar, CEO, Lalaland Production and Design
Sallyann Houghton, Senior Business Development - Partnerships Fashion/Apparel, Epic Games
Mark Vickers, Sr. Director of Digital Product Creation Technology , VF Corp
A 3DRC Call to Action: Do We Need a New Subcommittee Focussed on Footwear Digitization?
Room 2
Sandra Gagnon, Senior Director - 3D Virtual Transformation, Target
Breakout Roundtable - Optimizing Virtual Tools and Content for Global Go-To-Market Execution
Room 3
Mary Grim, Head of Global Digital Operations, New Balance
Meals on Heels
Expo
Delivering The Digital Product Lifecycle with Virtualization, Automation & GenAI
Room 1
Drew Cekada, Principal & Retail Lead, Kalypso
Hilary Char Cook, Digital Ecosystem Architect, Kalypso
Call to Action - Bridging the Gap: Future & Emerging Talent Meets Industry Leaders
Room 2
Caroline de Baere, Footwear Industry Expert & Adjunct Professor, California College of the Arts
Safir Bellali, Strategic Advisor | DPC and Digital innovation, 3DRC Education Chair, ex VF, Aliph
Andrew Bjornson, Senior Director - Design & Digital Product Creation, Former Vans
Daniel Nava, Industrial Designer | Visual Designer | Artist, Little Studio Designs
Brandon Napper, Digital Product Creator I - Emerging Brands (Teva, Ahnu), Deckers Brands
Dhaval Thakkar, Innovation Creative Lead, Vibram Group
Meka Jannali, Industrial Designer, Independent
Veronica Saint Jane, Product Designer/Industrial Design BFA Graduate, Independent
Deep Dive: Overcoming the 70% Failure Rate of Digital Transformation Initiatives
Room 3
Chad Knight, 3D Footwear Innovator, ChadKnight
Roundtables - Choose Your Topic & Get Talking
Room 1
Justin Schlothauer, Director of Digital Product Creation, Under Armour
Brett Golliff, Creative Design Director & Consultant, Good People, Good Design (GPGD) - Snibbs, ETHICS, EQLZ, Stria Sport & Freedom
Domagoj Boljar, CEO & Cofounder, Earthbound Sneakers by Miret d.o.o.
Nigel Keen, Principal Designer, Nigel Keen Design
Tim Downing, Footwear Veteran and 3D Printing Champion, ex New Balance and ex Stratasys
Onur Gun, Director - Computational Design, New Balance
Davoud Ohadi, 3D Design Director, lululemon
Kim Thomas, Founder & Footwear/Accessory Design Consultant, Kim Thomas Consulting
Breakout Roundtable - Bettering the User Experience of 3D Tools to Foster Faster Adoption - What is Needed?
Room 2
Bo Lupo, ex-Design and Digital Transformation Leader, ex Nike
Breakout Roundtable - What Do We Need from the Tech Community to Help Build a More Seamless Digital Creation Pipeline?
Room 3
Ellery Connell, Digital Design Innovator, Independent/Former-Kalypso & Foundry
Tech Titan Panel: Facing Footwear’s Challenges Head-On
Room 1
Matthew Klimpke, Co-Founder & CEO, Vyking Limited
Esteban Garza , Technical Manager , Kalypso - A Rockwell Automation Company
Brian Lindauer, Co-Founder & CEO, Vibe IQ
Ben Robbins, Senior Director - Product Management, PTC
Elias Stahl, Board Member, CEO & Founder, Made in Old Town
Alex Khan, VP Sales, Syrup Tech Inc.
Last, But by No Means Least, Panel: Exploring the Value of Digital Design Assets in Virtual & Gaming Environments
Room 1
Safir Bellali, Strategic Advisor | DPC and Digital innovation, 3DRC Education Chair, ex VF, Aliph
Sallyann Houghton, Senior Business Development - Partnerships Fashion/Apparel, Epic Games
Andrew Bjornson, Senior Director - Design & Digital Product Creation, Former Vans
Steven Smith, Legendary Footwear Designer - YEEZY, adidas & Nike and Current Head of Creative Innovation, Crocs
Thank You & See You Soon!
Room 1
Susan Sokolowski, VP, Footwear Innovation, lululemon
Michael Ratcliffe, Director - Content & Production, Stride by PI Apparel