Unmade is a global fashion software company driving innovation through customisation and delivering an end-to-end digital solution for on-demand production at scale. Unmade works with some of the most innovative fashion, lifestyle and sportswear brands to foster a new level of customer experience through customisation.

Unmade was born out of a desire to reimagine both the design and manufacturing processes within the fashion industry, so brands only make what is actually sold, resulting in minimal waste.

Headquartered in London, Unmade consists of a diverse team of 30 staffers. Unmade was founded in April 2013 by Hal Watts, Ben Alun-Jones and Kirsty Emery Laws- all of whom met at London’s Royal College of Art. Most recently Unmade has been listed in Fast Company’s Most Innovative Companies list. In November 2017, Unmade raised $4M, led by Felix Capital. Unmade pieces are now part of the permanent collections at both the MoMA in New York and the Victoria & Albert Museum in London.