Being an expert in Planning and Forecasting in the fashion industry, Genova supports fashion, sportswear and footwear brands in Sales & Operations planning and optimizing the collections and its performance. Genova uses state of art software solutions to structure and improve planning and buy for both seasonal- and noos collections.
One of Genova’s solutions is a digital collection evaluation tool to speed up and improve the decision-making process during collection development and market launches. This iPad application, named Genova PreSet, makes it easier to communicate new designs between product development and expert panel or sales department. This ensures a collection that has an optimal alignment with customer preferences and sales requirements, resulting in less late drops and late adjustments.
Genova PreSet also supports a market-based sales estimation: by market, sales can quantify the potential of the collection items to help merchandizers identifying the potential bestsellers (and poor sellers) and allowing buyers to reduce the risk on early buys of fabrics and stock.
Genova PreSet is successfully used by various fashion companies to streamline the collection. Examples are Tommy Hilfiger Europe, Calvin Klein Europe, DK Companies, Peak Performance, Tiger of Sweden, PME Legend, Outfit International, Toms Shoes.