True Fit is a data-driven personalisation platform for footwear and apparel retailers that decodes personal style, fit, and size for every consumer, every shoe, and every piece of clothing. By connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymised consumer order data from hundreds of top retailers, personal preference data from millions of registered True Fit users, and hundreds of millions anonymous shoppers, True Fit maps the detailed style, fit, size and other technical attributes from clothes and shoes to the style preferences and buying behaviours of millions of individual shoppers.

True Fit has raised $100M from top-tier venture capitalists to organise the world’s footwear & apparel data into the Fashion Genome, and to unlock digital growth in the otherwise constrained $2 trillion footwear and apparel industry. The True Personalisation Platform is strategically leveraged by 250 global retail sites, representing 17,000 brands and 150M registered users. The Fashion Genome, powered by the True Personalisation Platform, allows retailers and brands to provide consumers with unparalleled personalisation via software-as-a-service, APIs, and data-as-a-service, including consumer preference data, personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics. Follow us on LinkedIn, Facebook, YouTube, and @TrueFit on Twitter.