Companies have begun to investigate digital avatar capabilities that they hope will allow the consumer to try digital clothing on, virtually, at home or in store.
This spotlight explores whether or not 3D avatars are needed, the successes and failures brands to date have experienced and what role they could play in underpinning a move to customized and on-demand product with superior fit and sustained customer loyalty.
Sr. Technical Designer, 3D Global Development Standards, Nike
Assistant Professor, FIT
Project Manager & Digital Fashion Specialist, Hohenstein Research Academy
Partner & Head of the Fashion Technology Practice, Withers Bergman LLP
Head of Product Engineering, Metail
CEO and Co-Founder, Bold Metrics, Inc.
CEO & Founder, REBLIKA
Senior Consultant, Alvanon
Independent Consultant/Former, Head of Atelier G-Star Raw, Independent
Lead Scientist, SEDDI
CEO & Founder, Trapdoor Creative
President, Khronos Group
COO, VNTANA
Head of Product Innovation, XR and E-commerce, Unity
COO, Tafi
COO & Co-Founder, Bold Metrics, Inc.
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