Customer Centric Merchandise Planning
25th March 2021
Data has never been more available, nor more abundant and an insane opportunity lies in unlocking its value when it comes to understanding, and designing for, the consumer.
This Spotlight dives into the inefficiencies of the current planning and design process, what tools exist to remedy these shortfalls, and ultimately, what do we need to do to become more data-driven and customer-centric with a promise of reduced failures and waste?